Brief
Pharmaceuticals Company 3-days cycle which combines fun activities
and professional sessions.
Proposal
AbbvieMix – Rearrange the future
The location was Elma hotel in Zikhron Ya’akov – an old architectural structure that was redesigned
as a luxury and arts hotel. That feature and the idea of a combined cycle created the concept of MIX.
A
mix
between - old and new, arts and science, living now and heading towards the future.
